Experience
25 years, from 3D for film to brand direction.
Today Independent Creative Director in Montreal Back to the beginning, 1999
2018 to today
Montreal
Creative direction
2026
Author
Gardiens du RegardMontreal
A book about what remains human in the creative act, and what clients are really paying for. Not a case against AI: it also shows how to sell it to your clients.
Discover the book2024 to today
Fractional Creative Director, brand portfolio
GENCOMontreal
Positioning, narrative and image architecture for the group’s brands and programs. Creation and redesign of the identities of Groupe Immo Alliances in 2026 (brand platform, brandbook, corporate art direction), Le Mont Sauvage in 2025 and Aylmer (brand territories, launch materials), and Kupa Station (identity, product world, packaging). Creative guidelines and visual supervision, raising the standard at every touchpoint.
2022
Creative direction and content consultant
Matt & NatMontreal
Rollout of omnichannel creative concepts true to the brand’s vegan, minimalist DNA, in service of its consistency and the impact of its visuals.
See the project2021
Head of Creative
Geometry Global (WPP)Montreal
Led a team of art directors and copywriters for regulated brands, including Marlboro and Zig-Zag, from sketch to client presentation.
2019
Art Director, interactive experiences
Float4Montreal
Creative concepts and pitch development, through to production. Some ten engagements for Bloomingdale’s in New York, including The Carousel capsules for the store’s 150th anniversary and the release of the Barbie movie. Navigation UX design for eBay Earth, at eBay’s headquarters in California. Pitches also for Seminole Hard Rock, PwC in Dubai, TELUS, Montréal-Trudeau Airport (YUL) and IBM Watson.
See the project2018
Creative Director
Les Cours Mont-RoyalMontreal
Repositioned the image and led all of the centre’s communications, heading a team of five. Print and digital campaigns, window displays for more than eight brands, including Ralph Lauren, Karl Lagerfeld, DKNY and Desigual, and for the Barbie Expo. Organized monthly fashion shows and designed the major scenographies, from Christmas installations to monumental façade dressing.
2012 to 2017
Creating
Founding, passing it on
2017
Film sets
Michel Gondry’s Home Movie FactoryMontreal
Michel Gondry directed Eternal Sunshine of the Spotless Mind, winner of the Oscar for Best Original Screenplay, and cult music videos for Björk, Daft Punk, The White Stripes and The Chemical Brothers. His Home Movie Factory, where anyone can shoot their own film in three hours, came to Montreal in 2017 as part of the official program for the city’s 375th anniversary. I was on the team that built more than fifteen film sets, and I guided the groups from script to shoot.
2015
Art Director
Nelly Rose CompanyReunion Island, Spain, France
Independent art direction for a broad client portfolio: brand identities, 2D and 3D creation, video and motion design.
2013
Design and events consultant
I Am La ModeAix-en-Provence
Name, visual identity and launch videos for the first crowdfunding platform dedicated to fashion.
2012
Creative Project Lead
La Boîte Noire, for Lâg GuitarsMontpellier
Conceived and launched the French Guitar Contest, my own idea: 6,200 entrants from 61 countries.
2006 to 2012
Luxury
Paris and London
2011
Contract Creative Director, luxury
Luxury RecruitLondon
Luxury assignments for Graff, from the website to stationery, logotypes and window displays, and for Gucci.
2010
Art Director
Poésie ConseilParis
Logotypes, motion design, catalogues and interior design.
2006
Art Director
Van Cleef & ArpelsParis
Nearly four years as in-house art director: collections, the centenary at the Tuileries and the animated façade of the Place Vendôme boutique.
See the projects1999 to 2005
The beginnings
Film and 3D
2005
Art Director, communications department
Université des sciences et technologies de BordeauxBordeaux
2001
Reunion Island
Advertising 3D, campaigns at Luvi Ogilvy, video games, photography.
1999
Beginnings in 3D, film and video games
Duran Duboi, Chaman, Cryo, Lexis NumériqueParis
At Duran Duboi, the 3D for Enki Bilal’s Immortel, and Laetitia Casta’s website in real-time 3D, with lip animation synced to her voice. In 2000, at Chaman, the 3D for Kaena: The Prophecy. For the Madame Figaro website, real-time 3D products that visitors could spin with the mouse, a rarity at the time.
Before 1999
Education
ILOI, Institut de l’image de l’océan Indien
Fine arts, then film, then 3D animation at ILOI, on Reunion Island.
At a glance
One career, the same standard.
The beginnings 1999 to 2005
- EducationILOI, Reunion Island
- Beginnings in 3D, film and video gamesDuran Duboi, Chaman, Cryo, Lexis Numérique · Paris
- Reunion Island3D, campaigns, video games, photography
- Art Director, communications departmentUniversité des sciences et technologies de Bordeaux · Bordeaux
Luxury 2006 to 2012
- Art DirectorVan Cleef & Arpels · Paris
- Art DirectorPoésie Conseil · Paris
- Contract Creative Director, luxuryLuxury Recruit · London
Creating 2012 to 2017
- Creative Project LeadLa Boîte Noire, for Lâg Guitars · Montpellier
- Design and events consultantI Am La Mode · Aix-en-Provence
- Art DirectorNelly Rose Company · Reunion Island, Spain, France
- Film setsMichel Gondry’s Home Movie Factory · Montreal
Montreal 2018 to today
- Creative DirectorLes Cours Mont-Royal · Montreal
- Art Director, interactive experiencesFloat4 · Montreal
- Head of CreativeGeometry Global (WPP) · Montreal
- Creative direction and content consultantMatt & Nat · Montreal
- Fractional Creative Director, brand portfolioGENCO · Montreal
Get in touchReferences and letters of recommendation available on request