The Rebrand
Your business has evolved. Your brand should show it.
- Who it’s for
- Established businesses that have outgrown their identity. You’ve grown, merged or changed direction, but your brand still tells the old story.
- Why work with me
- You work directly with me, from the first strategic decisions to the finished work. I bring 25 years of creative direction across luxury brands and growing businesses.
Optional Launch creative direction. When your new identity needs to launch across a website, campaign, shoot or event, I bring together the right team and lead the creative work through to launch. 2–5 months.
How it works
- Discover: understand what has changed in your business and your market.
- Define: develop and approve a one-page brand platform before design begins.
- Explore: present two creative directions, with a clear recommendation.
- Build: create the visual identity and its system: typography, colour, graphic elements and layouts.
- Test: put the system to work across your five priority applications.
What you get
- A brand platform that gives leadership and teams a shared direction.
- A visual identity system you own.
- Practical brand guidelines for your teams and creative partners.
- Five priority applications, ready to use.