Nelly Tadjer
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Services

Three ways to work together. One clear direction.

We start with a conversation. I’ll recommend what your brand needs next, even if that means holding off.

A clear point of view. A brand worth choosing.

From advice to the tangible

What we decide together, you then hold in your hands.

A complete brand system, a diagnosis that makes the call, or a direction that holds over time. The substance stays strategic. The form makes it clear, usable and desirable.

01Brand transformation4–12 weeks

The Rebrand

Your business has evolved. Your brand should show it.

Who it’s for
Established businesses that have outgrown their identity. You’ve grown, merged or changed direction, but your brand still tells the old story.
Why work with me
You work directly with me, from the first strategic decisions to the finished work. I bring 25 years of creative direction across luxury brands and growing businesses.

Let’s talk about your rebrand

Optional Launch creative direction. When your new identity needs to launch across a website, campaign, shoot or event, I bring together the right team and lead the creative work through to launch. 2–5 months.

How it works

  1. Discover: understand what has changed in your business and your market.
  2. Define: develop and approve a one-page brand platform before design begins.
  3. Explore: present two creative directions, with a clear recommendation.
  4. Build: create the visual identity and its system: typography, colour, graphic elements and layouts.
  5. Test: put the system to work across your five priority applications.

What you get

  • A brand platform that gives leadership and teams a shared direction.
  • A visual identity system you own.
  • Practical brand guidelines for your teams and creative partners.
  • Five priority applications, ready to use.
02Start with clarity7–10 business days

The Creative Audit

Know what to keep. Know what to change.

Who it’s for
Business leaders who sense that their brand no longer reflects the company they’ve built.
My role
An independent view of what’s working and what needs attention. If the foundations are sound, I’ll tell you. I won’t recommend a rebrand you don’t need.

How it works

  1. The conversation (90 minutes): your vision for the business, your ambitions and what’s holding you back.
  2. The review: your website, sales materials and communications, reviewed alongside three direct competitors.
  3. The findings: a concise written assessment of what to keep, what to improve, what to rethink and where to start.
  4. The debrief: we walk through the findings together and agree on the next steps.

Request an audit

03Ongoing supportTailored to your needs

Ongoing Creative Direction

Senior creative leadership, without a full-time hire.

Who it’s for
Businesses with a team or creative partners in place, but no one leading the overall creative direction.
My role
Strong creative direction means knowing what to pursue and what to turn down. I guide those decisions and keep the work on course.

Two levels of support

  • Creative oversight: a review every two weeks, with approval of key materials before they’re published or produced.
  • Embedded creative direction: weekly direction for your designers, photographers and agencies, with approval of every asset before release.

No minimum term A week of campaign support or several months of creative leadership. We agree on the scope and schedule around what your business needs.

Let’s talk

Not sure which one fits? Write to me, I’ll tell you