Nelly Tadjer
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Work

Matt & Nat

Brand
Matt & Nat
Location
Montreal
Period
2022 to 2024
My role
Creative direction and content consultant

Brand consistency for the luxury vegan leather goods industry: knowing how to renew itself.

Here, the Peanuts partnership.

Matt & Nat and Peanuts: a cream bag decorated with Snoopy and red hearts, hanging from a raspberry heart-shaped balloon

My role

My mission: ensure the consistency of everything the brand produced, working with Anne Brun, studio lead.

Omnichannel creative concepts true to the brand’s vegan, minimalist DNA, in service of the impact of its visuals.

The choices made

Matt & Nat: cream and terracotta bags suspended in midair, on a sand background
The bags, suspended
Matt & Nat: pink, mint and black bags lined up on a pink floor
Pink, mint and black
Matt & Nat: a small dog walks between three blue bags, on an orange background
The dog and the blue bags
Matt & Nat, behind the scenes: the studio, the orange backdrop, the dog and the three blue bags, the camera in the foreground
Behind the scenes of the shoot
Matt & Nat: a glacier blue bag and the trace of its movement, fanned out, on a pale blue background
The bag in motion
Matt & Nat: lilac, pink and taupe card holders, multiplied by mirrors on a pink background
The card holders, mirrored
Matt & Nat, Autumn Allure: the season’s colour palette, from black to brown
Autumn Allure: the season’s palette
Matt & Nat: double-exposure portrait with the Tito glasses, and their three colourways
The Tito glasses
Matt & Nat, fall-winter 2024 lookbook: the green bag worn on the shoulder, and its four colourways
The fall-winter 2024 lookbook

The team

Creative direction and content
Nelly Tadjer
Studio lead
Anne Brun