Van Cleef & Arpels

Senior Art Director

Client / boss

Van Cleef & Arpels

Location

Paris, France

Features

Editing

Web

Photography

Vidéos

Working for VCA will have marked a radical turning point in my professional career.

For 4 years I had the immense privilege of being surrounded by beauty, perfectionism, learning from the best and putting my skills to work for one of the most prestigious brands in the world.

My role, as unique artistic director of the house at this moment, was very complete since I participated in the launch of campaigns, as well as collections, but also in the management of events such as the centenary of the brand in the garden of Tuileries in 2007.

Working in pairs with the photographer for the retouching of his images, with the communication department for the website, the videos, the catalog layout, with incredible architects during the store renovation, but also with the "Heritage" department on brand preservation and development strategies.

This 360 view was the first for me at that time and I am very grateful to have experienced it in such beautiful conditions in the heart of the hectic Parisian life. I also gained precious friends that I still cherish today.

Supervisor Eric Jacolliot and Claire Masquelier.

Digital was also an integral part of my missions and constantly forces me to reinvent ways of doing things and working.

Working in luxury implies an interest in the beautiful, the unique, the culture, the creation and the sense of detail.

I had to ensure the consistency of the brand's image throughout the world.